Mission-driven buyers, committee governance, and budget constraints shape this market.
How university governance affects technology buying.
The unique dynamics of selling to public education.
Navigating different stakeholders with competing priorities.
How the school year shapes buying and implementation windows.
Why educators resist yet another technology solution.
FERPA, COPPA, and privacy concerns that block deals.
Why efficacy evidence matters more than features.
How academic governance affects purchasing processes.
Selling when budgets come from external sources.
How collective purchasing changes the sales dynamic.
Let us analyze one of your stuck deals and show you exactly what's blocking progress.