Extremely conservative profession with partnership dynamics and reputation protection.
How law firm governance affects buying decisions.
Why efficiency tools threaten revenue models.
Professional identity and risk aversion in legal.
Two different buyers with competing priorities.
How firm size changes buying dynamics.
Addressing fears about client perception.
Why liability concerns block innovation.
Bottom-up adoption strategies in law firms.
Non-negotiable requirements in legal tech sales.
Navigating automation fears in a traditional profession.
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